With today’s market realities – rising energy costs; shrinking power and space capacity; increased regulatory scrutiny; and higher customer expectations – going green is not only socially responsible, it’s an economic imperative. Join IBM Express Advantage and the Pittsburgh Technology Council for an event that will address how to get started, the green benefits being achieved today and a thoughtful approach to building a green strategy for your entire organization. The event features keynote speaker, Charles Lockwood, green real estate authority and author of the article “Building the Green Way,” published in the June 2006 Harvard Business Review and reprinted in 2008 as the first chapter of its book “Harvard Business Review on Green Business Strategy.” Through panel presentations and breakout sessions, you’ll hear first-hand about the benefits of embracing a green strategy from Green industry experts and local businesses.
This event will address issues such as:
- How to get started with your green initiative
- What trends you need to adopt to be profitable
- A thoughtful approach to a green strategy for your entire organization
- Five ways to think about green:
- Physical location
- Day-to-day operations
- Products and services
- Supply chain, including vendor relations
- Branding
Similar Items on this Topic:
Green to Gold
IBM’s Jeff Gluck interviews Andrew Winston, co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage.
ENERGY STAR
This podcast features, Bob Sauchelli, a program manager for the U.S. Environmental Protection Agency’s ENERGY STAR Partnership and is one or the originators of the ENERGY STAR Buildings program.
Why Green is Good
Carnegie Science Center
Wednesday, September 17, 2008
7:30 a.m. - 12 p.m.
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