Archive for October 8th, 2008

Mattress Factory Announces PREDRIVE: After Technology

Guest-curated exhibition to open November 14, 2008

The Futurist-like newspeak that is often used to describe new media and web-based artworks is amusing, but limited. Technology is a tool, not necessarily a portal to another universe. Text messages, social networking web sites like Facebook and MySpace, weblogs and a revolving door of tech-dujour applications promise to make our day to day lives easier and more efficient. Accessing information is no longer an overwhelming task — but a seductive, pleasurable experience. Instant knowledge delivered through the quick touch of a screen — faster than the flip of a switch. In other words, we are entranced by the “WOW” effect of new technologies.

PREDRIVE: After Technology features new works by six international artists including Takeshi Murata, Brody Condon, Paperrad, Gretchen Skogerson and Antoine Catala that interrogate the “aesthetics of immediacy” produced by these technologies in contemporary art. The exhibition, guest-curated by Melissa Ragona, explores themes of digital effects and dysfunctions, readymade cyber-kitsch, software aesthetics and the performativity of digital environments in real space.

An opening reception will take place on Friday, November 14, from 8 to 10 p.m. in the Mattress Factory’s Annex Gallery located at 1414 Monterey Street on Pittsburgh’s North Side. Throughout the duration of the exhibition, a series of performances, video programs and educational activities will take place at The Mattress Factory and other venues throughout the city of Pittsburgh. The series will be kicked off by one of the exhibition’s artists, Takeshi Murata — who will curate a video and performance program, “Heavy Light,” which will feature a number of New York City-based film and video makers at Pittsburgh Fillmmakers on Saturday, November 8, at 8 p.m.

Etcetera Edutainment’s New Videogame Designed to Boost Forklift Safety

 

 

 

 

 

 

 

Etcetera Edutainment announces NSC Safetyworks™ Lift Truck, a 3D game based training simulation designed to improve th effectiveness of forklift safety training by making it an immersive experience. The product launched at the 2008 National Safety Council Congress and Expo and is now available for pre-order. The product will ship at the end of October.

NSC Safetyworks Lift Truck combines Etcetera Edutainment’s leading-

edge videogame technology and game design techniques with OSHA forklift safety regulations to deliver a revolutionary, highly engaging forklift safety training experience suitable for new or experienced forklift operators.

“Improving safety is now a key objective at the executive level of many companies,” says Jessica Trybus, CEO and President of Etcetera Edutainment. “Our unique approach to reinforcing best safety practices helps companies achieve their safety objectives and rely less on on-

the-job training.”

Omni Prepaid Group Launches Personalization Tool for Visa® Gift Cards

Omni Prepaid Group, LLC, the power behind GiftCards.com, recently announced the release of OmniBuild™, a gift card design tool that enables customers to personalize their prepaid Visa Gift Card by uploading a photo onto their gift card in the ordering process. OmniBuild is available to use on GiftCards.com and GiftCardsCorp.com. OmniBuild can also be private labeled by companies wanting to offer a gift card personalization tool on their website.

September was a big month for Omni Prepaid Group. On September 5th the company announced the opening of OmniPrint™, their in-house print on-demand card fulfillment center. OmniBuild and OmniPrint go hand-in-hand. Customers place their order on GiftCards.com or GiftCardsCorp.com, then select that they would like to design a custom card. OmniBuild pops up and allows them to upload a photo, crop and place the picture on their gift card, and emboss a personal message. The order is then sent directly to OmniPrint to print and ship the prepaid card to the recipient.

This is a useful tool for both consumers and corporate clients. Consumers can now personalize their gift cards with pictures of their family, friends, or whatever they want. “This really opens the door for people to make gift cards more personal,” says Omni Prepaid Group’s Executive Vice President, Jeff Lininger, “Customers find it amusing to be able to put their personal photos on a Visa Gift Card. Imagine going to the store and paying with a prepaid Visa card that has your child’s picture on it. The possibilities are endless!”

Corporate business is responsible for most of GiftCards.com’s business. More than one in three companies use incentives to motivate employees according to the Incentive Federation. Gift cards have been the number one corporate incentive for the last six years, so adding a personalization option will really give Omni Prepaid Group an edge in the huge corporate gifts industry. “OmniBuild was created in response to our customers’ requests,” states Jason Wolfe, Omni’s CEO, “Prepaid gift cards are such a popular gift, but our customers have been asking for a way to make them more personal and unique. That’s exactly what we did by creating OmniBuild.”

OmniBuild is not just for customers on the GiftCards.com and GiftCardsCorp.com websites. Companies can purchase this card-building application to use on their own websites. Retailers and restaurants greatly depend on gift card sales. Brandweek reports that in order to attract buyers, retailers need to provide personalization of gift cards as an option. Gift card popularity is actually increasing since consumers are looking for gifts that are also practical during tough economic times. OmniBuild gives merchants a bigger advantage when it comes to gift cards sales. “Think about it- if a customer has the choice between buying a store gift card with plain artwork in the background or one that has a picture of their dog, which would they choose?” asks Wolfe, “Now a company can offer this gift card personalization tool to their customers right on their website.”

For anyone interested, we’ll make the TECHburgher logo available for anyone wanting the first ever TECHburgher credit card! Leave a comment if you are interested…

Company: Omni Prepaid Group, LLC Omni Prepaid Group, LLC
Web Site: www.omniprepaidgroup.com
Location: Pittsburgh, PA 15205
Description: Omni Prepaid Group provides end-to-end prepaid solutions for businesses big or small. Omni Prepaid Group has powered GiftCards.com™ since 1999. Read more.