Omni Prepaid Group, LLC, the power behind GiftCards.com, recently announced the release of OmniBuild™, a gift card design tool that enables customers to personalize their prepaid Visa Gift Card by uploading a photo onto their gift card in the ordering process. OmniBuild is available to use on GiftCards.com and GiftCardsCorp.com. OmniBuild can also be private labeled by companies wanting to offer a gift card personalization tool on their website.
September was a big month for Omni Prepaid Group. On September 5th the company announced the opening of OmniPrint™, their in-house print on-demand card fulfillment center. OmniBuild and OmniPrint go hand-in-hand. Customers place their order on GiftCards.com or GiftCardsCorp.com, then select that they would like to design a custom card. OmniBuild pops up and allows them to upload a photo, crop and place the picture on their gift card, and emboss a personal message. The order is then sent directly to OmniPrint to print and ship the prepaid card to the recipient.
This is a useful tool for both consumers and corporate clients. Consumers can now personalize their gift cards with pictures of their family, friends, or whatever they want. “This really opens the door for people to make gift cards more personal,” says Omni Prepaid Group’s Executive Vice President, Jeff Lininger, “Customers find it amusing to be able to put their personal photos on a Visa Gift Card. Imagine going to the store and paying with a prepaid Visa card that has your child’s picture on it. The possibilities are endless!”
Corporate business is responsible for most of GiftCards.com’s business. More than one in three companies use incentives to motivate employees according to the Incentive Federation. Gift cards have been the number one corporate incentive for the last six years, so adding a personalization option will really give Omni Prepaid Group an edge in the huge corporate gifts industry. “OmniBuild was created in response to our customers’ requests,” states Jason Wolfe, Omni’s CEO, “Prepaid gift cards are such a popular gift, but our customers have been asking for a way to make them more personal and unique. That’s exactly what we did by creating OmniBuild.”
OmniBuild is not just for customers on the GiftCards.com and GiftCardsCorp.com websites. Companies can purchase this card-building application to use on their own websites. Retailers and restaurants greatly depend on gift card sales. Brandweek reports that in order to attract buyers, retailers need to provide personalization of gift cards as an option. Gift card popularity is actually increasing since consumers are looking for gifts that are also practical during tough economic times. OmniBuild gives merchants a bigger advantage when it comes to gift cards sales. “Think about it- if a customer has the choice between buying a store gift card with plain artwork in the background or one that has a picture of their dog, which would they choose?” asks Wolfe, “Now a company can offer this gift card personalization tool to their customers right on their website.”
For anyone interested, we’ll make the TECHburgher logo available for anyone wanting the first ever TECHburgher credit card! Leave a comment if you are interested…
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