IMPAQT, a Search Marketing agency headquartered in Pittsburgh, just implemented two new tools that the firm says are revolutionizing the Search Marketing industry and advancing the local technology landscape.
Introduced in mid-April, the newly-versioned Adaptive Bidding 2.0 has already made its mark. IMPAQT revamped their earlier model by incorporating ‘shocks’-streams of online and offline data- that could influence possible bids with historical Paid Search data. When combined, the result is a semi-automated analysis model that provides keyword-level bid recommendations on a daily basis. The longer the system runs, the more the system will “know.” The increase in learning continuously enhances the accuracy of PPC bidding suggestions. For full press release, click here.
The newly launched Search Management Ad-hoc Reporting Tool (SMART) focuses on helping clients view their data more simply and with greater flexibility and control. Clients now have constant access to all of their past and present Paid Search data, and the ability to transform that data into their own customized report 24/7. SMART successfully improves upon the highly-rated and nationally-noteworthy ExstoNet™ that is a storing center for data acquired from search engines, web analytics packages, and offline data sources of the same nature. For full press release, click here.
The development of Adaptive Building 2.0 and SMART enriches the technological business sector here in Pittsburgh through exhibition of innovation and progression.
For more information around these tools or IMPAQT, please visit: www.IMPAQT.com
