The world’s greatest bike race kicks off this weekend and Pittsburgh tech company deeplocal is making it more interactive with its Chalkbot.
Yes, the Tour de France starts on July 4 
and now you can text a message to be written on the roads of the Tour’s many stages. It’s all part of Nike LIVESTRONG and Lance Armstrong’s on-going cancer awareness campaign.
Click here to see how it works. deeplocal CEO Nathan Martin says the Chalkbot is receiving about 200 texts a day so far. The road is open. What will you say?
Actually today was the first day and it did over 2000 messages by 3pm
Nathan:
Curious if you have multiple Chalkbots available, or if the sole bot is the one in France at the moment.