BodyMedia, Inc., the pioneer in developing wearable body monitoring systems, hired Christine “Chris” Robins as its new Chief Executive Officer.
Robins brings to the organization a wealth of experience in global business and brand management as well as a keen understanding of marketing and product innovation. Robins comes to BodyMedia from Seattle, where she most recently served as President and Chief Executive Officer of Philips Oral Healthcare/Vice President of Philips Electronics. In this role, she led Philips’ global oral care business, specifically overseeing the Sonicare® line of power toothbrushes, including the launch of the fourth generation of that product in 2007. During her tenure, the oral care business realized market share growth, annual double digit sales growth and leading profit levels. Prior to Philips, Robins held a variety of category and brand management positions at SC Johnson, during which she launched five new products and piloted an industry-innovative approach to product sustainability.
“It is truly an honor to be entrusted with the leadership of BodyMedia, which I firmly believe has developed technology that is game-changing in the health and wellness arena,” Robins said. “BodyMedia has an extremely strong position to build upon and tremendous opportunity to expand its product offerings to help people achieve their personal weight and fitness goals and ultimately lead a healthier lifestyle. I look forward to being part of that process. I was attracted to the company because it offers me the chance to leverage my marketing experience in both the consumer and professional markets, and be part of a business that affects positive change in consumers’ lives. That personal impact is important to me.”
Welcome to Pittsburgh Chris. You’re going to love it!
