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Dr. Jerry Paytas, GSP Consulting’s Director of Research and Torrey Babson, GSP’s Economic Architect, will present Calculating and Leveraging Your Region’s Greenshare at the 2010 National Association of Workforce Boards Forum in Washington, D.C. on March 6 at 1:00 p.m.

Paytas and Babson will lead a workshop, along with Tim Aldinger, the NAWB’s Special Assistant for Professional and Project Development, as part of the four-day forum, March 6-9 at the Renaissance Washington, D.C. Hotel.

The presentation focuses on leading participants through a discussion on how to calculate the current and projected levels of green jobs in a given region. GSP’s Economic Architecture team has worked with numerous regions over the last two years on defining their respective green economies, and will share its Greenshare methodology as a leading application in quantifying green efforts. As part of the presentation, case studies, including Pittsburgh, will illustrate how regions have leveraged this analysis for economic development purposes.

“There is a tremendous market opportunity within the green economy,” said Paytas. “While there is much excitement over the many possibilities, not all sectors of the green economy will provide the same level of benefit for every community. GSP is trying to give communities specific tools they need to make informed decisions about their particular opportunities and how best to capture the growth of the green economy.”