AardvarQ™, LLC, provider of the industry’s first configurable, B2B AppStore™ Framework, today announced that it has been added as an Innovation Works portfolio company. Innovation Work’s resources will be used to expand AardvarQ’s AppStore Framework and to service initial customer demand.
AardvarQ’s AppStore Framework enables embedded device manufacturers to offer an innovative user experience for their B2B customers via a fully configurable online storefront. In addition to providing a steady flow of valuable productivity applications for their devices, AardvarQ enables device manufacturers to obtain detailed usage profiles for their installed base through its Web-based Device Dashboard.
“AardvarQ is a great addition to the Innovation Works portfolio,” said Richard Lunak, President and CEO for Innovation Works. ”Their AppStore Framework provides a very innovative approach for embedded device manufacturers to stay connected with their installed base.”
Commercial devices are regularly purchased in bulk by large field service organizations with the assumption of a five- to ten-year usable life. Once shipped, manufacturers often lose track of these devices as they are assigned to a geographically dispersed mobile workforce. Whether a diagnostic, medical, point-of-sale or industrial control device, maintaining connectivity plays a crucial role in a manufacturer’s ability to manage a positive customer experience.
AardvarQ uniquely addresses this challenge by providing a virtual channel between a device manufacturer and their installed base of commercial devices. Device users are driven to the manufacturer’s branded AppStore to browse and install a steady stream of new/updated productivity applications. Upon accessing the AppStore, each device uploads a usage log that details the device’s location, usage and performance.
“The Innovation Works funding is a stamp of approval for our technology and our team’s ability to grow the business,” says Greg Quiggle, CEO of AardvarQ. ”Our growing customer base needs to stay connected with their installed base of commercial devices. AardvarQ’s unique ability to log the usage of deployed devices enables manufacturers to (1) fine tune their feature sets, (2) proactively address performance issues in the field and (3) offer targeted on-the-job training aids.”
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