Posts Tagged 'Virtual Edge Collaborative'

Premier Pittsburgh Lodging and Events Destination changes name and undergoes rebranding

Published November 13, 2009 PTC Member Leave a Comment
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 As part of a marketing audit conducted by Virtual Edge Collaborative, Pittsburgh’s first and only virtual marketing firm (www.virtualedgeonline.com), it was concluded that the long-time lodging and events destination needed be more appropriately positioned in the marketplace. Inclusive in a larger marketing plan initiative, Virtual Edge Collaborative helped rename and rebrand Penn Scenic View to become Scenic View Cabins and Lodges in the Laurel Highlands. The goal was to clearly present Scenic View as a venue in the Laurel Highlands that offers first-class, but affordable, cabin and lodge rentals for both overnight stay and events purposes. In addition to providing accommodations, the property is also ideal and fully equipped for weddings, reunions, family occasions and corporate outings/retreats. The components of this rebranding included a new name, logo and stationery system. The logo showcases a large lookout tower, which was sketched and colorized based on the actual lookout tower that sits prominently on the property overlooking the Rockwood, Pennsylvania valley. Additionally, a new capabilities brochure, website, postcard and other marketing materials are also being created by Virtual Edge Collaborative for Scenic View in the coming months for added support.

“We have wanted to do this for a long time. We are excited to reveal our new name and look to our customers, staff and the general public. We think it really achieves everything we are about,” said Stephen Varga, Chairman of the Board, Scenic View Cabins and Lodges in the Laurel Highlands.

About Scenic View:
Scenic View is a 180-acre lodging and events destination located in the Laurel Highlands, just minutes from Pittsburgh’s two major ski resorts and vacation spots, (Seven Springs and Hidden Valley). The property is surrounded by natural beauty in a serene setting in Rockwood, PA, a borough of Somerset County. Among its many attributes are breathtaking panoramic views/private lake, clean and spacious lodging accommodations, ample special events facilities, close proximity to a host of activities and attractions and a value that is unmatched to any comparable local destination. For more information, please call 412.231.2979 (ext. 103) or email sevans@scenicviewpa.com.

Source: Virtual Edge Collaborative

Scenic View Cabins and Lodges in the Laurel Highlands Taps Virtual Edge for More Work

Published November 3, 2009 PTC Member Leave a Comment
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Virtual Edge Collaborative, an alternative to U.S. and Pittsburgh advertising agencies, marketing companies, marketing firms, marketing agencies, web design companies and graphic design companies, has been hired again by Scenic View Cabins and Lodges in the Laurel Highlands to create and produce additional marketing materials to support its recent rebranding.

Virtual Edge Collaborative recently completed work on the property’s rebranding initiative, which included a renaming, new logo and new identity materials for the Pennsylvania lodging and event s destination. These efforts have now evolved into the creation and production of additional materials to further support this initiative, including a 12-page capabilities brochure and catalog envelope, 2-sided enlarged postcard and a press release. The brochure and matching catalog envelope will be utilized to respond to new reservation inquiries, while the postcard and press release will officially announce the renaming and rebranding of the property to the public and existing/potential customers.
 
“It is always pretty special to work with any client that is so happy with what we have previously done for them, that they come back to tap us for more work. Our first projects with Scenic View were a huge success. We are thrilled to work such a wonderful group of people again to help them further promote such a lovely destination,” said Virtual Edge President + CEO, Gregg P. Gantwarg.
 
About Scenic View:
Scenic View is a 180-acre lodging and events destination located in Laurel Highlands, just minutes from Pittsburgh’s two major ski resorts and vacation spots, (Seven Springs and Hidden Valley). The property is surrounded by natural beauty in a serene setting in Rockwood, PA, a borough of Somerset County. Among its many attributes are breathtaking panoramic views/private lake, clean and spacious lodging accommodations, ample special events facilities, close proximity to a host of activities and attractions, and a value that is unmatched to any comparable local destination. For more information, please call 412.231.2979 (ext. 103) or email sevans@scenicviewpa.com
 
About Virtual Edge Collaborative:
Virtual Edge Collaborative (The Virtual Marketing Firm) is Pittsburgh’s first and only virtual marketing firm. Virtual Edge Collaborative’s revolutionary virtual business model makes it possible for small to mid-sized businesses throughout the United States to receive high-quality marketing services, on an a la carte, all inclusive flat fee basis, from seasoned industry pros, without it costing a small fortune. Virtual Edge Collaborative typically charges up to 50% less than the average ad agency or print/web design firm.

Virtual Edge to Help Launch New International Pharmaceutical Company

Published June 29, 2009 Uncategorized 1 Comment
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New Virtual Edge graphicVirtual Edge Collaborative, an alternative to U.S. and Pittsburgh advertising agencies, marketing companies, marketing firms, marketing agencies, web design companies and graphic design companies, has been hired by PharmaCorp, a newly created international pharmaceutical company with locations in the USA, UAE and Uganda.

Founded in 2008, PharmaCorp is a pharmaceutical supply chain solutions provider of products, services and information to the healthcare industry. It has offices and business operations in Boston, USA, Sharjah, UAE and Kampala, Uganda. PharmaCorp’s core businesses include the sourcing, procurement, warehousing, distribution and marketing of generic prescription and over-the-counter human pharmaceuticals, medical equipment, medical devices and surgical supplies. In addition, PharmaCorp is an information intermediary between various touch points along the supply value chain, including manufacturers, third-party logistics providers and healthcare providers and their patients.

First projects that Virtual Edge Collaborative will complete for the initial launch phase will encompass the development of the company’s first logo and matching identity materials, as well as a capabilities brochure and PowerPoint presentation for marketing and sales support purposes.

“As a new business, getting our brand image, corporate identity and initial marketing materials right the first time was one of the first critical decisions we had to make. We were looking for a marketing partner who was not only interested in obtaining our business, but helping us build and grow it for the long-term. After talking to a number of marketing firms, Virtual Edge Collaborative really stood out. Their willingness to listen to our needs before offering professional advice, upfront pricing, impressive portfolio of work, knowledge and forthcoming demeanor was both refreshing and rare,” said Dr. Andrew Mulindwa, Chairman and CEO.

Virtual Edge to Rebrand Pennsylvania Lodging and Events Destination

Published June 24, 2009 Uncategorized Leave a Comment
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New Virtual Edge graphicVirtual Edge Collaborative, an alternative to U.S. and Pittsburgh advertising agencies, marketing companies, marketing firms, marketing agencies, web design companies and graphic design companies, has been hired by Penn Scenic View of Laurel Highlands, Pennsylvania to rebrand its existing identity.

Penn Scenic View is a 180-acre lodging and events destination located in Laurel Highlands, just minutes from Pittsburgh’s two major ski resorts and vacation spots, (Seven Springs and Hidden Valley). The property is surrounded by natural beauty in a serene setting in Rockwood, PA, a borough of Somerset County. Among its many attributes are breathtaking panoramic views/private lake, clean and spacious lodging accommodations, ample special events facilities, close proximity to a host of activities and attractions, and a value that is unmatched to any comparable local destination.

As part of this rebranding initiative, Virtual Edge Collaborative’s responsibilities will involve the creation of a new name and logo, and the creation and production of matching identity materials for the property.

“This is going to be a fun project. We are pleased to have the opportunity to help rebrand and reposition such a wonderful destination. We look forward to working with the Penn Scenic View staff in achieving a successful outcome,” said Virtual Edge President + CEO. Gregg P. Gantwarg.
“I look forward to working with Virtual Edge Collaborative. We at Penn Scenic View feel very comfortable with their unique business model and extensive marketing experience. Selecting Virtual Edge Collaborative has given us the opportunity to rebrand Penn Scenic View into a successful lodging and meeting destination,” Stephen Varga, Chairman of the Board.

For more information, please visit www.virtualedgeonline.com.

Virtual Edge to Create and Produce Annual Report for the University of Pittsburgh’s Department of Pediatrics

Published February 11, 2009 Uncategorized Leave a Comment
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virtual-edge-logoCouncil member, Virtual Edge Collaborative, recently pulled down some new business. Check out the news release below:

Virtual Edge Collaborative, an alternative to U.S. and Pittsburgh advertising agencies, marketing companies, marketing firms, marketing agencies, Web design companies and graphic design companies, (www.virtualedgeonline.com), has been hired by the University of Pittsburgh’s Department of Pediatrics to create and produce its 2008 Annual Report.”This 300-page publication is the largest I have seen in my 20 years in the marketing field. We are thrilled to be a part of this project for such a respected and worthwhile medical entity,” says Virtual Edge Collaborative President + CEO, Gregg P. Gantwarg. The 8.5″ x 11″ magazine-style format will serve as a comprehensive presentation of the Department of Pediatrics’ 2008 financial information, key individuals, primary capabilities and structure. The piece will be printed locally in Pittsburgh by Broudy Printing.
“When we decided to outsource this project for the first time, hiring Virtual Edge was an easy decision. I have known, Gregg Gantwarg for years, both personally and professionally. His firm’s ability to deliver high-quality work at a very competitive price is a hidden jewel in the marketing world. I think Virtual Edge’s unique and needed virtual business model makes a great deal of sense, especially in today’s tough economy. And knowing Gregg’s attention-to-detail, experience, creativity and professionalism, I can only expect the best,” says Christopher Maley, Executive Administrator.

About Virtual Edge Collaborative:
Virtual Edge Collaborative’s (The Virtual Marketing Firm) revolutionary virtual business model makes it possible for small to mid-sized businesses to receive high-quality marketing services, on an a la carte basis, from seasoned industry pros, at a fraction of the price of what quality U.S. and Pittsburgh advertising agencies, marketing companies, marketing firms, marketing agencies, graphic design companies and Web design companies, charge, without sacrificing quality. Typically, depending upon a client’s geographic location, Virtual Edge Collaborative is 50%-200% less. Instead of charging hefty retainers, sky-high hourly rates, grossly inflated markups and nickel-and-diming our clients, Virtual Edge Collaborative is affordable. Every project estimate is based on an all-inclusive flat fee, which means you know exactly what every project costs upfront. Virtual Edge offers an unbundled array of world-class marketing services (Print, Web, Interactive, Broadcast, Identity), without the obligation of an agency of record agreement or recurring monthly fees. Virtual Edge Collaborative works on a project-by-project basis, so you only pay for the services you need, when you actually need them.

For more information, please visit www.virtualedgeonline.com, e-mail gregg@virtualedgeonline.com or call 724.766.1040.

 

 

Virtual Edge to Cook Up Fresh New Website for Leading Food Management Services Company

Published January 28, 2009 News , PTC Member Leave a Comment
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virtual-edge-logo-webCouncil member, Virtual Edge Collaborative (www.virtualedgeonline.com) just announced that it will design, develop and help market a new website for West Newton, PA-based The Nutrition Group.

The new website’s objectives are to clearly showcase the company’s diverse offerings and numerous divisions through a more creative, dynamic, compelling and functional format. Virtual Edge Collaborative’s services for this project will include strategy, design, development, copywriting and search engine optimization. The site will also involve some Flash, video and Intranet-related components.

The Nutrition Group has been providing quality food management services to educational institutions throughout Pennsylvania and Ohio since 1975. The company’s extensive services include food service management, custodial/maintenance management, vending services, food service facility design and consulting. The Nutrition Group is headquartered in West Newton, Conneaut Lake, Danville and Marietta Pennsylvania, and is the parent company for Nutrition, Inc., Facilities Maintenance Systems, Inc., Nu-Vu Services, Inc. and Nu-Vu Designs, Inc. Nutrition Inc. also includes a commissary division, which provides food service management for correctional, business and industry, senior centers, head start, after school day care, charter schools and treatment centers. 

“After interviewing and receiving multiple estimates and recommendations from various marketing firms, Virtual Edge’s affordable, non-nonsense pricing combined with its flexible, down-to-earth, proactive attitude and highly creative and results-driven work really stood out. It’s not easy to find a firm like Virtual Edge,” said Pam Harney, Marketing Director for The Nutrition Group.

About Virtual Edge Collaborative:
Virtual Edge Collaborative’s (The Ad Agency Alternative) revolutionary virtual business model
makes it possible for small to mid-sized businesses to receive high-quality marketing services, on an a la carte basis, from seasoned industry pros, at a fraction of the price of what quality U.S. and Pittsburgh advertising agencies, marketing companies, marketing firms, marketing agencies, graphic design companies and Web design companies, charge, without sacrificing quality.

Look for an article written by Virtual Edge’s President Gregg Gantwarg in the March/April issue of TEQ magazine.

Virtual Edge to Help Trucking Group Deliver Web-based Logistics Tool to Market

Published November 3, 2008 News Leave a Comment
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Virtual Edge Collaborative, a Pittsburgh advertising agency and marketing company alternative, has been hired by Delaware-based trucking holding company, Transport Investments, Inc., one of the largest privately owned trucking groups in the United States, to help launch TILT (Transport Investments Logistics Tool), the company’s new Web-based  tool for owner-operators.

TILT is a Web-based unified service portal offering an innovative approach to transform freight shipping by leveraging technology to provide real-time, easily-accessible and flexible information. Some of the advantages of using TILT are easily-accessible load board information (Internet access is all that is required), a unified platform for information, improved and more flexible reporting capabilities, and ultimately, higher earnings potential for drivers.

First go-to-market projects to launch TILT will include an informative brochure and matching catalog
envelope, technical instructions sell sheet, and an eBlast targeting new and existing owner-operator
clients.

“The decision to choose Virtual Edge Collaborative was a no-brainer, said Transport Investments’ Manager of Information Technology, Damian J. Martino. Looking for a Pittsburgh marketing company like Virtual Edge Collaborative is like searching for a needle in haystack. Our choices were either to hire an expensive Pittsburgh advertising agency, marketing company or graphic design firm, or finding and managing a barrage of freelancers. Virtual Edge Collaborative was the perfect solution – offering the ideal blend of affordability, flexibility, experience, quality and speed.

Formed in 1988, Transport Investments, Inc. is a Delaware-based company that was established to form or acquire trucking companies, and to serve as a holding corporation for various trucking companies.  On a consolidated basis, Transport Investments, Inc. has gross revenue for 2007 in excess of $128 million and 2008 revenue is projected to exceed $145 million.

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